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The administration has disclosed the branding for GBR, signifying a key move in its policy to bring the railways under public control.

An Patriotic Design and Iconic Symbol

The updated design showcases a red, white and blue colour scheme to echo the Union Flag and will be used on rolling stock, at stations, and across its website and app.

Notably, the symbol is the iconic twin-arrow design currently used by National Rail and first introduced in the mid-20th century for the former state operator.

A Implementation Plan

The rollout of the design, which was developed in-house, is scheduled to occur over time.

Commuters are set to begin seeing the freshly-liveried services throughout the UK rail network from spring next year.

Throughout December, the branding will be exhibited at key railway stations, such as Birmingham New Street.

The Path to Nationalisation

The Railways Bill, which will pave the way the formation of Great British Railways, is currently progressing through the House of Commons.

The government has stated it is bringing back into public ownership the railways so the service is "run by the public, operating for the public, not for corporate interests."

The new body will unify the running of passenger trains and tracks and signals under a single organisation.

The department has claimed it will merge seventeen separate bodies and "cut through the frustrating bureaucracy and poor accountability that has long affected the railways."

Digital Features and Existing Public Control

The introduction of GBR will also include a new app, which will allow customers to view train times and book journeys absent booking fees.

Passengers with disabilities users will also be able to use the application to arrange assistance.

Several train companies had earlier been nationalised under the former government, such as Southeastern.

There are now 7 operating companies now in public hands, accounting for about a third of passenger trips.

In the last twelve months, South Western Railway have been brought into public ownership, with more anticipated to be added in 2026.

Official and Industry Comments

"The new design is not simply a paint job," commented the Transport Secretary. It represents "a fresh start, leaving behind the frustrations of the previous system and dedicated solely on delivering a proper service for the public."

Industry figures have responded positively to the pledge to improving the passenger experience.

"The industry will carry on to cooperate with industry partners to support a seamless handover to Great British Railways," a representative said.